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​Marketing ⭐︎⭐︎

Marketing is like communication with customers or consumers to create a new market or establish a product/service reputation. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Product, price, place, and promotion are the Four Ps of marketing. 


The first step of marketing is to raise awareness through messages, information, or any communication content. When product awareness is high enough to skip, the immediate action is to attract targeted customers to purchase products or utilize services.


Any company should communicate better with the target ones and establish its reputation aiming for existing and potential consumers. Making consumers understand products/services is much more complicated than implementing each piece of the marketing mix.


Communication should share with customers what products/services are. Moreover, it is better to symbolize the core value of a product or a service. Thus, communication should be put into practice with consistency.

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00:00 / 01:16

​マーケティング ⭐︎⭐︎






⭐︎ Basic               読みやすい
⭐︎⭐︎ Intermediate  読み応えがある

CSR ⭐︎⭐︎

Corporate social responsibility (CSR) is a type of international private business self-regulation, contributing to societal goals of philanthropic, activist, or charitable matters. It is also called corporate sustainability, sustainable business, corporate conscience, corporate citizenship, conscious capitalism, or responsible business.


While CSR was an internal organizational policy or a corporate ethic strategy in the past, various international rules, regulations, and laws have been enacted as of 2021. In many companies, CSR goes beyond compliance with regulatory requirements as actions have been taken further social good, beyond the firm's interests.


CSR is interpreted as an initiative for building a brand's reputation. It needs to fit well with an organization's mission and guide what the company represents for its consumers. 


Most consumers agree that companies should engage in CSR efforts while achieving business targets at the same time. Most consumers believe companies doing charity work will receive a positive response. Therefore, consumers are loyal to such companies and willing to purchase/utilize their products/services.

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00:00 / 01:17

社会的責任 ⭐︎⭐︎






​Accounting ⭐︎⭐︎

Accounting deals with bookkeeping for almost any business. In other words, Accounting is the measurement, processing, and communication of financial information about corporations. There are two types of accounting, financial accounting and managerial accounting. 


Financial accountings focus on reporting an organization's financial information to external users. Accounting conveys financial information to investors, creditors, management, and regulators. The main accounting reports are balance sheets, income statements, and cash flow statements during a fiscal period.


Managerial accounting focuses on the measurement, analysis, and reporting of information for internal use. This type of accounting helps management to make business decisions. Based on managerial accounting reports, a business's management team decide how the company operates. 

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00:00 / 00:53

​会計 ⭐︎⭐︎





​Travel Agency ⭐︎⭐︎

The introduction of Travel Agency industry in Japan.


Many travel agencies in Japan operate their business in Japan. They serve the Japanese population and institutions for their traveling, both domestic and overseas. A conventional business model is a package tour. This type of product is like this. A travel agency reserves public transportation and hotel and sells them as a package for a customer. In other words, the agency plays a role as an agent for coordinating packaged travel. 


Another resource for revenue is coordinating individual travel. In this case, a travel agency reserves public transportation and hotel based on the customer’s request. In many cases, customers visit agency’s boutique not only to book but also to consult with staff about their travel plan.


According to Japan Tourism Agency, Ministry of Land, Infrastructure, and Tourism, the market size of the Japanese travel agency industry in fiscal 2014 is about 6.5 trillion yen. The number is divided into three parts. 


The first part is revenue from coordinating domestic travel, which is the largest part and occupies almost two-thirds of 4.1 trillion. The second part comes from coordinating overseas trip, which earns 2.2 trillion Yen. The last part is inbound travel which people from overseas travel to Japan. The amount of this part is 0.1 trillion yen. 


The number of travel agencies in Japan has been around 10,000. Only 700 agencies are primary agencies that can deal with all domestic, overseas, and inbound tours, including package tours. A top player in the industry is Japan Travel Bureau. JTB’s market share is 23% in 2014, which means JTB post revenue of 1.5 trillion yen.

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00:00 / 02:06








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